Management musings - An anthology of emerging managerial concepts

Description

The book - Management musings - is an anthology of blogs written by Venkatesh Ganapathy over the last four years (2013-2017). The topics are as diverse as it can be - retail marketing, research, innovation, social responsibility and operations are some of the topics under which the articles have been published. These blogs were well received by the social network community which is what prompted the author to get it published in book form. Whether it is an academician, a student or a practitioner, the book will make an interesting read for all of them. Students will know what is happening in the contemporary business world. The book depicts a slice of the Indian business environment. Some of the articles can be used as case studies / live examples in business schools. What is most unique about the book is the lucid way in which the content is presented to appeal to the reader. The author's real life experiences will enable the reader to connect with it instantly. The book will give an overall perspective about things related to the business world with special reference to a developing economy like India.

Details

Author(s)
Venkatesh Ganapathy
Format
Paperback | 172 pages
Dimensions
150 x 220 x 10mm | 272g
Publication date
31 Jul 2017
Publisher
LAP Lambert Academic Publishing
Language
English
Edition Statement
Aufl.
ISBN10
3330344008
ISBN13
9783330344006